Vibrant Health Supports Hillcrest Elementary

by | Mar 29, 2016 | News

Vibrant Health Family Clinics is proud to support Hillcrest Elementary in Ellsworth, WI. They are having a 2nd annual carnival to support the school at the Ellsworth High School Gymnasium from 11-3p.m. on Sunday, April 10....
The Lie We’re Telling Our Kids

The Lie We’re Telling Our Kids

by | Mar 9, 2016 | News

In the US, where the lifetime risk of developing invasive melanoma has risen to 1 in 51, 30 million Americans visit indoor tanning salons annually, fueling a $5 billion dollar a year industry – and using a tanning bed, just once, increases your risk of melanoma by 20 percent. Tanning has become an epidemic in North America. Several states and provinces have taken it upon themselves to ban tanning under a certain age; and the Government of Canada has recently announced that cancer warning labels will be required on all beds. Despite recent efforts to educate the public and limit young peoples’ access to indoor tanning facilities, sunbathing and indoor tanning have not significantly decreased.   Why Do We Allow it? “They’re weighing the risks and benefits of a potentially health-damaging behavior, and the benefits win,” says Nora Bennett, an NP with a special interest in dermatology at Vibrant Health Family Clinics in River Falls. “When you’re young, your main focus is making friends, fitting in, finding a job, and falling in love,” says Bennett. If you’re tan, compliments like “you look so healthy” and “you glow” seem to come flying at you. This may create the perception that being tan can help you get everything you want.  And this is the lie. “We live in a culture in which being tan is the ideal,” says Bennett. But education and awareness around the issue doesn’t seem to be enough.” The truth isn’t shifting the decision-making. So instead of another lecture or another link to outstanding sunscreen, The Healthcare Providers at Vibrant Health Family Clinics want to share a story....